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Digital Marketing Diploma

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25 Students enrolled

Description
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This Digital Marketing Diploma is a must for anyone looking to work in the marketing industry or who wants to learn how to create a successful online marketing strategy for their business. It includes expert guidance on how to utilise key social media platforms, how to monitor web page performance, optimise web pages using SEO, and much more.

Want to know if your website or blog is performing well? This course will provide you with the skills and tools to drive traffic to your site, create engaging social media posts and maximise your followers in no time! What’s more, you’ll learn how to set up a business page and run targeted ads on YouTube, Pinterest, Twitter, Facebook and Instagram.

Not only that, but you will become an expert in digital content creation, deepening your understanding of the types of keywords your target audience use, and how your visitors are spending their time on your website. With this course, you will gain the skills to turn clicks into conversions in no time, enhance your brand’s identity and interact with your followers effectively. Enrol today and get a head start in your career!

Accredited by CPD

Instant e-certificate and hard copy dispatch by next working day

Fully online, interactive course with audio voiceover

Developed by qualified professionals

Self-paced learning and laptop, tablet, smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Learning Outcomes

By the end of the course, learners will be able to:

Develop a winning digital marketing strategy to drive online traffic

Define target audience and unique selling proposition

Create and publish a professional-looking website or blog on WordPress

Optimise a website or webpages to make them SEO-friendly

Utilise a range of free branding tools and build proficiency in Photoshop

Use email and video marketing effectively to engage the target audience

Incorporate links into website content correctly and effectively

Analyse website and web page performance in Google Analytics

Demonstrate knowledge of the 10 commandments of copywriting

Write better headlines, construct quality articles and use keywords effectively

Module 1: (Introduction)

Module 2: (Define Your Business & Target Audience)

Module 3: (Brand Identity)

Module 4: (Websites)

Module 5: (Email Marketing)

Module 6: (Copywriting, Blogging & SEO)

Module 7: (YouTube)

Module 8: (Video Marketing)

Module 9: (Facebook Groups (Social Media Marketing))

Module 10: (Facebook Pages (Social Media Marketing))

Module 11: (Facebook Ads (Social Media Marketing))

Module 12: (Facebook Retargeting (Social Media Marketing))

Module 13: (Facebook For Local Business (Social Media Marketing))

Module 14: (Google Adwords)

Module 15: (Twitter (Social Media Marketing))

Module 16: (Instagram (Social Media Marketing))

Module 17: (Pinterest (Social Media Marketing))

Module 18: (LinkedIn (Social Media Marketing))

Module 19: (Periscope (Social Media Marketing))

Module 20: (Social Media Live Streaming)

Module 21: (Podcasting)

Module 22: (Quora)

Module 23: (Google Analytics)

Module 24: (Google Plus (Social Media Marketing))

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