Claude AI for Business & Content

This practical course moves from fundamentals to advanced prompts, so you can deploy Claude confidently across marketing, operations, and knowledge work.

What you’ll learn

1. Claude Essentials

   • Claude’s architecture, safety alignment, and marketplace options (web, API, plugins).

   • Privacy, security, and IP considerations when working with large language models.

2. Prompt Craft & Conversation Design

   • Proven prompt patterns for summarization, ideation, and transformation.

   • Chain‑of‑thought, role‑playing, and few‑shot techniques to boost accuracy.

   • Building reusable prompt libraries and style guides for your brand voice.

3. Content Generation & Optimization

   • Draft blog posts, social copy, ad variants, and email campaigns in minutes.

   • Repurpose long‑form assets into micro‑content and multimedia scripts.

   • Fact‑checking, tone tuning, and SEO refinement with Claude.

4. Data & Insight Acceleration

   • Upload spreadsheets, PDFs, and transcripts for instant analysis and summary.

   • Design Q&A agents that pull insights from internal knowledge bases.

   • Combine Claude with BI dashboards and no‑code tools for decision support.

5. Automation & Integration

   • Connect Claude to Zapier, Make, and custom APIs to trigger end‑to‑end workflows.

   • Build lightweight chatbots for support and onboarding without engineering teams.

6. Governance, Ethics & Adoption

   • Establish responsible‑AI policies, usage metrics, and human‑in‑the‑loop review.

   • Develop a rollout plan, training assets, and champion network for sustained impact.

Outcomes

By the end, you will:

• Craft high‑impact prompts that cut content creation time by 70 %.

• Automate at least one cross‑app workflow powered by Claude.

• Deliver an adoption blueprint that balances innovation with responsible use.